Source: Salesforce News


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Media Cloud enables media and entertainment companies to rapidly design, launch and monetize media experiences from anywhere by unifying the customer experience across channels, geographies and lines of business — both for direct to consumer and business to business applications. 


Salesforce Debuts Advertising Sales Management for Media Cloud to Automate Ad Sales and Improve Campaign Performance for Publishers

New technology allows publishers to manage digital and traditional advertising sales planning, execution and measurement — all on one platform 

Strategic cross-channel planning offers a full view of available advertising inventory across different formats to reach the right target audiences on their preferred channels  

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