Introducing Salesforce Content Management System

    Aniket Kohale
    By Aniket Kohale

    Salesforce Content Management System (CMS)

     

    A content management system is a application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management and web content management. 

    The idea is to provide a way for customers to create, manage and deliver more meaningful content across multiple channels from within the Salesforce family of products. The company claims it doesn’t require any kind of deep technical knowledge to do it, meaning marketers and product people should be able to create and deliver content without the help of IT, once the system is properly set up.

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    Salesforce calls it a “hybrid” CMS, meaning users can create, manage and deliver content on the platform, and then distribute to other digital platforms not powered by Salesforce by using the company’s Experience Builder or Commerce Page designer tools.

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    Image Reference By www.salesforce.com

    salesforce-cms-1.png

    Salesforce CMS to help empower teams, from novices to experts, to create content, and then it deliver to any channel – all connected to customer data.

     

    Features of Salesforce CMS

    1) Powerfully simple

    2) Fast and flexible

    3) Connected

     

    https://www.zdnet.com/article/salesforce-launches-salesforce-cms-to-meld-content-data-across-screens-enterprises/

    https://www.salesforce.com/blog/2019/11/introducing-salesforce-cms.html